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When Goodies FM started this project, ChillOm had not opened yet. Everything was being built for the first time. Our role was not just to make the brand look good. We helped shape the brand, prepare the shop opening, and build a full system that could guide how ChillOm looks, feels, and works.
The Challenge
Starting a dispensary from zero means making many decisions at once.
What should the brand feel like?
Who should it attract?
How should the shop look?
How should people experience it online and offline?
Without clear direction, a new brand can easily feel random or inconsistent. We needed to build ChillOm in a way that felt fresh, peaceful, premium, and welcoming from day one.
What Goodies FM Did
For ChillOm, we handled the full branding foundation and opening direction.
We worked on:
- brand base and audience planning
- brand name and concept direction
- logo design
- shop concept and visual mood
- ordering materials that align with the brand
- menu design
- product cards
- mascots and visual elements
- Instagram, Facebook, Google presence, and social media setup
How We Solved It
The main solution was building a brand with a very clear feeling.
ChillOm was designed as a sanctuary by the beach. Peaceful, friendly, flexible, and premium. Not loud, not chaotic, and not too strict. The goal was to make people feel relaxed and comfortable, while still seeing quality and care in every touchpoint.
We translated that idea into the visuals, content, and store materials. The branding stayed soft and welcoming, but still organized. The content stayed approachable, but never messy. By adding the spirit of Chillum culture into the identity, we also gave ChillOm a stronger signature that made the brand feel more original and memorable.
Building the Digital Presence
We also built ChillOm’s full online presence so people could find the brand and understand it clearly before visiting.
This included Instagram, Facebook, Google Maps, and the overall social media direction. ChillOm’s Instagram started strong from day one because of our launch strategy, influencer collaborations, and community support. We helped bring in new people, new attention, and real orders through Instagram.
Now, we are also handling ChillOm’s Instagram continuously to keep attracting new audiences and converting interest into customers. The strategy is not only for reach. It is built to support real profit for the business.
As a result, ChillOm reached 100,000 monthly views and started getting real customer interest and orders through Instagram.
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Supporting the First Opening
Since this was ChillOm’s first opening, we wanted it to feel like more than just an opening day.
Instead of doing a basic launch, we planned the opening around Maha Shivaratri and celebrated it in the ChillOm way. This gave the event a stronger cultural and emotional concept that matched the brand’s spiritual, peaceful, and community-driven identity.
The first grand opening welcomed over 20 attendees, giving the shop a strong first step and helping create early awareness around the brand.
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Moving into Automation
Our work did not stop at branding and launch.
Now we are building AI automation on LINE for ChillOm. This helps reduce the owner’s daily manual workload, while allowing the budtender to focus more on offline customer service and taking better care of the shop experience.
This is part of how we work at Goodies FM. We do not only create brands. We also build smarter systems behind them.
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Why This Project Matters
ChillOm shows how Goodies FM works from both a creative and practical side.
We helped turn a new dispensary into a clear, attractive, and functional brand from the ground up. From brand concept to shop materials, from social media presence to operational support, every part was built to help the business open with more clarity and confidence.
Final Result
ChillOm opened with a full brand identity, a clear atmosphere, and a connected customer experience across shop and digital platforms.